Musician or entrepreneur? My journey began with popcorn
“Entrepreneurship.” It’s such a troublesome word, partly because it’s been overused and misapplied such that it’s become a buzz-word – which is never conducive to clarity of meaning or purpose. But it’s also a difficult word to get our hands around because it has many different meanings and can play out in so many ways. So what is it about entrepreneurship that I feel is so important for us in classical music to embrace? I can remember quite clearly the moment when I began the path towards entrepreneurship: that moment when you realize you have to change the way you’ve been thinking about things and the way you’ve been approaching a problem.