Measure for Measure: Student fees under-researched?
By Nigel Bradley
“Knowledge is Power” is a quotation that dates back to 1597 and is attributed to Sir Francis Bacon. And there lies the reason to conduct market and social research. Surveys, focus groups and observation allow us to build gaps in our knowledge, to identify demand and thereby supply what is needed (or wanted). Research information minimises risks in decision making, it saves money, increases productivity and is generally valuable.