The Beatles, Orientalism, and Help!
By Gordon Thompson
At the July 29, 1965 premiere of the Beatles’ second film, Help!, most viewers understood the farce as a send-up of British flicks that played on the exoticism of India, while at the same time spoofing the popularity of James Bond. Parallel with this cinematic escapism, a post-colonial discourse began that questioned how colonial powers justified their economic exploitation of the world. Eventually, Edward Said’s Orientalism would describe the purpose of this objectification as “dominating, restructuring, and having authority over the Orient” (1978: 3). In effect, Said and others argued that portrayals of the non-Western other