Oxford University Press's
Academic Insights for the Thinking World
When planning a trip to Italy, the major cities of Rome, Florence, Milan and Venice are usually on the must-see list. Yet many people also yearn to find the “undiscovered hidden gem” waiting to be explored. For the latter group, Molise is waiting. This region is so underrated that Italians have a running joke: “Il Molise non esiste” (“Molise doesn’t exist”).
There is a tendency to point out deficiencies when it comes to cancer campaigns and treatment, but I think it is time to commend the British campaigns and innovations in treatment. They have proven to be some of the best in the world and have had a major impact in the fight against cancer.
On World Cancer Day 2012, we speak with Dr Lauren Pecorino, author of Why Millions Survive Cancer: the successes of science, to learn the latest in the field of cancer research. – Nicola
By Lauren Pecorino
Cancer is managed throughout the world by teams of people, most notably those made up of doctors, nurses, hospice workers and scientists. But it took one powerful and astute businesswoman to use a successful marketing campaign to raise awareness of breast health around the world. In 1992, Evelyn Lauder, daughter-in-law of Estee Lauder, along with Alexandra Penny, former Editor of SELF magazine, created the pink ribbon as a symbol of breast health.
By Lauren Pecorino
The statement “cancer is personal” can have several meanings. The fact that cancer affects one in three people over their lifetimes means that it is a disease that will hit close to home for everyone. Everyone will have family or friends that will be affected and loved ones will become cancer patients. Cancer is personal. Luckily, we are living in a new age when cancer patients are more likely than ever to be cancer survivors. There are 28 million cancer survivors in the world today. Out of approximately 12 million cancer survivors in the United States, 4.7 million received their diagnosis at least ten years ago. The good news that everyone should know is that there is progress in cancer management.