“What’s in a name?”: Was William Shakespeare popular during his lifetime?
It’s 1608. You are passing by the bookstall of the publisher Thomas Pavier on Cornhill, a stone’s throw from the elegant colonnades of London’s Royal Exchange, when something catches your eye: a sensational play dramatising a series of real-life gruesome domestic murders. A Yorkshire Tragedy has that enticing whiff of scandal about it, but what persuades you to part with your hard-earned cash is seeing the dramatist’s name proudly emblazoned on the title-page: “Written by W. Shak[e]speare”.