Oxford University Press's
Academic Insights for the Thinking World

  • Author: Chris Laoutaris

“What’s in a name?”: Was William Shakespeare popular during his lifetime?

It’s 1608. You are passing by the bookstall of the publisher Thomas Pavier on Cornhill, a stone’s throw from the elegant colonnades of London’s Royal Exchange, when something catches your eye: a sensational play dramatising a series of real-life gruesome domestic murders. A Yorkshire Tragedy has that enticing whiff of scandal about it, but what persuades you to part with your hard-earned cash is seeing the dramatist’s name proudly emblazoned on the title-page: “Written by W. Shak[e]speare”.

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