Oxford University Press's
Academic Insights for the Thinking World

Scientific writing as a research skill

Scientific papers are often hard to read, even for specialists that work in the area. This matters because potential readers will often give up and do something else instead. And that means the paper will have less impact.

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Holes in the Tower of Babel

The Tower of Babel story (Genesis 11:1–9) is among the most famous in the Bible. It might even be considered an iconic text—famous beyond its actual content; since the story was originally written it has come to mean much more than its actual words.

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Less-than-universal basic income

Ten years ago, almost no one in the United States had heard of Universal Basic Income (UBI). Today, chances are that the average college graduate has not only heard of the idea, but probably holds a very strong opinion about it.

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Cello and the human voice: A natural pairing

I’ve heard the phrase “It’s the instrument most like the human voice and that’s why it’s so expressive” countless times over the years. As a cellist myself I’m probably biased to some degree, but I truly believe that the cello has a unique voice which wonderfully synergises with the human voice.

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The intractable word caucus

At the moment, the word caucus is in everybody’s mouth. This too shall pass, but for now, the same question is being asked again and again, namely: “What is the origin of the mysterious American coinage?”

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Word Origins

Etymologicon and other books on etymology

In the previous post, I answered the first question from our correspondents (idioms with the names of body parts in them) and promised to answer the other one I had received during the break. The second question concerned the book titled The Etymologicon: A Circular Stroll through the Hidden Connections.

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Living Black in Lakewood: rewriting the history and future of an iconic suburb [Long Read]

In the annals of American suburban history, Lakewood stands as an icon of the postwar suburb, alongside Levittown, NY, and Park Forest, Ill. Noted not only for its rapid-fire construction—17,500 homes built from 1950-1953—it was also critiqued for its architectural monotony, alarming writers at the time who feared that uniform homes would spit out uniform people. That worry quickly faded when the demography of Lakewood began to change.

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How can business leaders add value with intuition in the age of AI? [Long Read]

In a speech to the Economic Club of Washington in 2018, Jeff Bezos described how Amazon made sense of the challenge of if and how to design and implement a loyalty scheme for its customers. This was a highly consequential decision for the business; for some time, Amazon had been searching for an answer to the question: “what would loyalty program for Amazon look like?”
A junior software engineer came up with the idea of fast, free shipping. But a big problem was that shipping is expensive. Also, customers like free shipping, so much so that the big eaters at Amazon’s “buffet” would take advantage by free shipping low-cost items which would not be good for Amazon’s bottom-line. When the Amazon finance team modelled the idea of fast, free shipping the results “didn’t look pretty.” In fact, they were nothing short of “horrifying.”

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Back to work: body and etymology

While the blog was dormant, two questions came my way, and I decided to answer them at once, rather than putting them on a back burner. Today, I’ll deal with the first question and leave the second for next week. Since the publication of my recent book Take My Word for It (it deals with […]

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