Oxford University Press's
Academic Insights for the Thinking World

How can business leaders add value with intuition in the age of AI? [Long Read]

In a speech to the Economic Club of Washington in 2018, Jeff Bezos described how Amazon made sense of the challenge of if and how to design and implement a loyalty scheme for its customers. This was a highly consequential decision for the business; for some time, Amazon had been searching for an answer to the question: “what would loyalty program for Amazon look like?”
A junior software engineer came up with the idea of fast, free shipping. But a big problem was that shipping is expensive. Also, customers like free shipping, so much so that the big eaters at Amazon’s “buffet” would take advantage by free shipping low-cost items which would not be good for Amazon’s bottom-line. When the Amazon finance team modelled the idea of fast, free shipping the results “didn’t look pretty.” In fact, they were nothing short of “horrifying.”

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Science in the time of war: voices from Ukraine

On 23 February 2022, I drove back to Michigan after giving a talk at the University of Kentucky on genome diversity in Ukraine. My niece Zlata Bilanin, a recent college graduate from Ukraine, was with me. She was calling her friends in Kyiv, worried. A single question was on everyone’s mind: will there be a […]

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Title cover of "Gravity: From Falling Apples to Supermassive Black Holes" by Nicholas Mee, published by Oxford University Press

Tuning in to the cosmic symphony: restarting LIGO

In 2015 history was made when LIGO (Laser Interferometer Gravitational-Wave Observatory) detected the first ever gravitational wave signal. This was an incredible technological achievement and the beginning of a completely new way of investigating the cosmos. The restart of LIGO and the global gravitational wave research network launches a new phase of deep space exploration.

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Five books to celebrate British Science Week 2023

To celebrate British Science Week, join in the conversation and keep abreast of the latest in science by delving into our reading list. It contains five of our latest books on plant forensics, the magic of mathematics, women in science, and more.

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Oxford Open Infrastructure and Health

A new OUP journal connecting health and infrastructure

This week sees the launch of our new journal, Infrastructure and Health: Big Connections for Wellbeing, or OOIH for short.  Humanity strives to and achieves progress through infrastructure. Infrastructure provides the hardware, tools, and services for a connected and functioning planet. Those connections are not just for humans but whole ecosystems. But the world faces challenges […]

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Planting Clues

Environmental DNA: the future of forensic testing?

Can plants solve crimes? It’s been known for a long time that botanical evidence has forensic value. Indeed, exciting recent advances allowing the detection and sequencing of minute amounts of DNA are providing new tools for conservation biologists and forensic scientists.

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BJS

Four ways machine learning is set to revolutionize breast surgery

Machine learning has grown to become quite the buzzword in clinical research. Across recent years, we’ve seen an almost exponential increase in the number of successful machine learning trials conducted, with the technology now hailed as a torchbearer for healthcare’s artificial intelligence revolution.

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The neuroscience of consciousness by the Oxford Comment podcast

The need for affordable and clean energy [podcast]

Check out Episode 75 of The Oxford Comment to hear from Martin J. Pasqualetti and Paul F, Meier on the need for affordable and clean energy, the history of energy in the US, and the dire implications of not changing our energy habits.

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