Oxford University Press's
Academic Insights for the Thinking World

  • Tag: sxsw

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South by south what? an academic’s report from SXSWEdu

By Ricky W. Griffin
South by Southwest (SXSW) has rapidly become a social phenomenon. But many people don’t really understand what it’s all about, in part because of the lens through which they may view it. For example, some know it as a music festival. For others, it’s a film festival. And for still others it’s about emerging technologies and opportunities for entrepreneurship. But in reality, it’s all three.

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How to make a transmedia documentary: three takeaways

By Patricia Aufderheide
What happens to documentary when media goes interactive? It’s not always a welcome question. Documentarians aren’t necessarily thrilled at the idea of someone poking at their precious work on a smartphone, rather than settling into a seat at a theater or on a couch. But they’re going to have to get used to it. Media users want to do more than just watch these days.

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