South by south what? an academic’s report from SXSWEdu
By Ricky W. Griffin
South by Southwest (SXSW) has rapidly become a social phenomenon. But many people don’t really understand what it’s all about, in part because of the lens through which they may view it. For example, some know it as a music festival. For others, it’s a film festival. And for still others it’s about emerging technologies and opportunities for entrepreneurship. But in reality, it’s all three.