Not a Euphemism
I write about euphemisms for Visual Thesaurus every month, and I love collecting and discussing evasions, dodges, lies, and straight-up malarkey, such as the terms sea kitten and strategic dynamism effort. However, I am also a fan of words and phrases in the “not a euphemism” category: especially the phrase not a euphemism itself, which is used in speech and writing to both downplay and heighten the filthiness of dirty-sounding phrases.