Oxford University Press's
Academic Insights for the Thinking World

What makes a good campaign slogan?

Slogan-wise, this year’s presidential campaign gives us Donald Trump’s “Make America Great Again” and Hillary Clinton’s “Stronger Together” and “I’m with Her.” Trump’s slogan is a call to bring something back from the past. Clinton’s are statements of solidarity.

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Olympian pressure

Recent years have brought recognition that sportsmen and women may have mental health needs that are just as important as their ‘physical’ health – and that may need to be addressed. Athletes are people too, subject to many of the same vulnerabilities as the rest of us. In addition to our everyday anxieties, the sports world contains a whole host of different stressors.

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Paradoxes logical and literary

For many months now this column has been examining logical/mathematical paradoxes. Strictly speaking, a paradox is a kind of argument. In literary theory, some sentences are also called paradoxes, but the meaning of the term is significantly different.

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Journal of Public Health cover

Mental health inequalities among gay and bisexual men

Depression, substance abuse, and suicide have long been associated with homosexuality. In the decades preceding the gay liberation movement, the most common explanation for this association was that homosexuality itself is a mental illness. Much of the work of gay liberation consisted of dismantling the pathological understanding of homosexuality among mental health professionals.

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The life and work of H.G. Wells: a timeline

August 13th marks the 150th birth and the 70th death anniversary of legendary science fiction writer H.G. Wells. A prophet of modern progress, he accurately predicted several historical advancements, from the World War II, nuclear weapons, to Wikipedia.

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Setting Shakespeare to music

Shakespeare has inspired countless and varied performances, works of art and pieces of writing. He has also inspired music. In this 400th year since Shakespeare’s death we asked five composers ‘how did you approach setting the Shakespeare text you chose for your recent work?’

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OUP Philosophy

How much do you know about René Descartes? [quiz]

This August, the OUP Philosophy team honors René Descartes (1596–1650) as their Philosopher of the Month. Called “The Father of Modern Philosophy” by Hegel, Descartes led the seventeenth-century European intellectual revolution which laid down the philosophical foundations for the modern scientific age.

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A collection of Victorian profanities [infographic]

Euphemisms, per their definition, are used to soften offensive language. Topics such as death, sex, and bodily functions are often discussed delicately, giving way to statements like, “he passed away,” “we’re hooking up,” or “it’s that time of the month.”

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5 Edinburgh attractions for booklovers [slideshow]

The Edinburgh Fringe is in full swing with over 3,000 arts events coming to the vibrant Scottish capital over the next few weeks. With the International Book Festival kicking off on the 13th, we’ve compiled our favourite bookish spots around the city for you to squeeze into your schedule.

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A commemoration and a counter-revolution in the making

Two factors contributed to the quantum leap that the idea of district planning made. First was the Total Literacy Campaign which caught the nation’s attention; the success of quite a few districts in becoming ‘totally literate’ imparted a new thrust to UPE because it was realised that that success would be ephemeral if an inadequate schooling system spawned year after year a new brood of illiterates.

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Facing the Führer: Jesse Owens and the history of the modern Olympic games

Enjoying Rio 2016? This extract from Sport: A Very Short Introduction by Mike Cronin gives a history of the modern Olympic games; from its inspiration in the British Public school system, to the role it played in promoting Nazi propaganda. The modern Olympic Games, and their governing body, the International Olympic Committee (IOC), came into being in 1894 and were the brainchild of Pierre de Coubertin. A Frenchman with a passionate interest in education, de Coubertin had visited England.

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Some very short reflections on social psychology

What emerged from these studies was a whole area of psychology that revealed the motives and processes that drive peoples’ prejudices. Discovering that it was a basic tendency to categorize that lies at the heart of prejudice had huge implications. It meant that to tackle prejudice we have to not only address the social, the economic and the political: we also need to tackle the psychological.

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Remembering Montrell Jackson’s ethic of mutuality

In a poignant post to his Facebook page on 8 July, police officer Montrell Jackson offered a “hug” and “prayer” to those he met as he patrolled the streets of his native Baton Rouge, Louisiana. For those looking to fit life to the patterns of literature, the events of the past weeks have had the unsettling feel of a revenge tragedy.

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The Devil’s best tunes

It’s been said that the Devil has all the best tunes. If this is true, he likes to keep a conspicuously low profile. While songs of praise for Jesus, God, Krishna, Buddha, the Virgin Mary, and a host of other deities, saints, and semi-deities abound, Satan is seldom properly hymned.

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Sartor resartus, or some thoughts on the origin of the word “cloth” and the history of clothes

I keep clawing at the bars of the cage I built for myself. But first a digression. Walter W. Skeat wrote numerous notes on English etymology, some of which he eventually put together and published in book form. Much to my regret, not too many kl-words attracted his attention. But I was amused to discover that the verb clop means not only the sound made by shoes or hoofs but also “to cling, adhere to.”

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Let’s tank tanking

“Tanking,” or deliberately trying to lose an athletic contest to gain a future competitive advantage, such as earning higher draft pick of prospective players, became the talk of the town or at least of many fans, in many US cities saddled with losing teams in such sports as hockey, basketball, and baseball. If actually practiced, however, tanking would exploit spectator, players, and coaches alike.

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