Mad Men and the dangerous fruit of persuasion
With the season premiere of AMC’s Mad Men coming this weekend, we thought we’d use this opportunity to introduce you to one of the most highly respected scientists in the field of Persuasion. As a matter of fact, many people consider Dr. Robert Cialdini as the “Godfather of influence”. What better way to do that then provide you with the foreword he wrote to a just-released book, Six Degrees of Social Influence. Enjoy his words below and enjoy the premiere.