Awkward? We’d better own it
We live in a golden age of awkwardness. Or so we’re told, by everyone from The Washington Post to Modern Dog Magazine. But we always have. A 1929 Life Magazine contributor writes, “These are awkward times, and I sympathize with the teashop waitress who approached a customer from behind and said brightly, ‘Anything more sir, I mean madam; I beg your pardon sir.’” What’s new isn’t awkwardness itself, but our upbeat attitude towards it; headlines tell us that post-Covid, “We’re all socially awkward now,” and public health campaigns urge us to “embrace the awkward” and talk openly about issues like mental health.