Oxford University Press's
Academic Insights for the Thinking World

  • Author: Robin Williams

Who’s really shaping the digital future?

The words digital economy conjure images of young, tech-savvy entrepreneurs breaking moulds in a world where technology is disruptive. But could the reality be much more mundane and mercantile? When Facebook released “Facebook at work” earlier this year, the social networking goliath laid a huge challenge at the feat of LinkedIn, a powerful incumbent that had until then dominated its corner of the market.

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