Oxford University Press's
Academic Insights for the Thinking World

  • Author: Robert A. Burgelman

Creative destruction and corporate becoming: how important is a CEO?

While today’s business media (and business schools) are much enamored with Silicon Valley-style start-up entrepreneurship, only those startups able to grow into large, complex enterprises (e.g., Google, Facebook, Linkedin, Netflix) materially impact the evolution of the global industrial system. The average lifespan of such large, complex enterprises, however, is on the decline.

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