Oxford University Press's
Academic Insights for the Thinking World

  • Author: Rachel Kahn Best

The trouble with disease awareness campaigns

In October, pink ribbons promoting breast cancer awareness decorate everything from sneakers to buckets of fried chicken. In addition to breast cancer, October is simultaneously ADHD Awareness Month, AIDS Awareness Month, Down Syndrome Awareness Month, Rett Syndrome Awareness Month, and Selective Mutism Awareness Month. Campaigns to raise awareness about diseases have been a major feature […]

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