Oxford University Press's
Academic Insights for the Thinking World

  • Author: Nicole Taylor

An interview with March Mammal Madness founder Dr. Katie Hinde

By Dr. Katie Hinde and Nicole Taylor

March Mammal Madness was created by Dr. Katie Hinde of Arizona State University and is a program which presents a bracket of 64 species of animals. Participants use scientific research to predict which species would win in a face-off. Virtual “battles” between contenders are then narrated on Twitter using scientific research and an element of chance. The species are narrowed down and eventually one winner is declared.

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Introducing March Mammal Madness

By Nicole Taylor

March is a notable month for basketball enthusiasts across the United States, as college teams face off and are narrowed down to one final champion. But for those of us who aren’t as inclined to get in on the sporting excitement, there is an alternative: March Mammal Madness (MMM). MMM was started in 2013 by Dr. Katie Hinde, Associate Professor at Arizona State University.

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