Oxford University Press's
Academic Insights for the Thinking World

  • Author: Monica White Ndounou

#OscarsSoWhite: new branding for an old problem

In 1996, decades before the trending hashtag, Reverend Jesse Jackson led a boycott protesting the lack of diversity at the Oscars. Having encouraged attendees to wear a rainbow ribbon in support of the issue, he was ridiculed for his efforts.

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