Oxford University Press's
Academic Insights for the Thinking World

  • Author: Maureen Meadows

How companies can use social media to plan for the future

Many organisations use scenario planning to explore uncertainties in their future operating environments and develop new strategies. Scenario planning is a structured method for imagining possible futures based on the identification of key uncertainties in the external environment, and it may involve a variety of stakeholder groups from inside and outside the main organisation, including […]

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