Oxford University Press's
Academic Insights for the Thinking World

  • Author: Mara Einstein

Super Bowl madness

Every year we worship at the altar of the Super Bowl. It’s the Big Game with the Big Halftime Show and the Big-Name Advertisers. That we do this, explains why Donald Trump is now president. I’ll get to that shortly. But for now, back to the show. From an advertising perspective, the Super Bowl is the most expensive commercial on television. This year, Fox charged upwards of $5 million per 30-second spot according to Sports Illustrated

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