Oxford University Press's
Academic Insights for the Thinking World

  • Author: Mara Einstein

Advertising in the digital age

Although advertising is not new, due to digital technologies people are now attacked with ads every day, 24 hours a day. As more data about us continues to be collected through these digital means, the issues of privacy and surveillance tend to arise. In the following excerpt from Advertising: What Everyone Needs to Know.

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Super Bowl madness

Every year we worship at the altar of the Super Bowl. It’s the Big Game with the Big Halftime Show and the Big-Name Advertisers. That we do this, explains why Donald Trump is now president. I’ll get to that shortly. But for now, back to the show. From an advertising perspective, the Super Bowl is the most expensive commercial on television. This year, Fox charged upwards of $5 million per 30-second spot according to Sports Illustrated

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