Oxford University Press's
Academic Insights for the Thinking World

  • Author: Jeffrey Nytch

Five ways to help musicians think like entrepreneurs

Entrepreneurship for musicians need not be mysterious. It’s really just a different way of looking at your world and capitalizing on opportunities. How do you develop that kind of mindset? Here are five things you can start doing that may help you think like an entrepreneur.

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Five ways entrepreneurship is essential to a classical music career

The other day, I posted something on my professional Facebook page about entrepreneurship and my compositional activities, and someone who I don’t know commented: “Forget entrepreneurship. Just compose.” (Well, they actually put it in somewhat more graphic terms, but in the interests of decorum…) This sentiment is nothing new: resistance to “the e-word” continues; if anything it’s intensified in recent years as entrepreneurship has become an over-used buzzword.

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Musician or entrepreneur? My journey began with popcorn

“Entrepreneurship.” It’s such a troublesome word, partly because it’s been overused and misapplied such that it’s become a buzz-word – which is never conducive to clarity of meaning or purpose. But it’s also a difficult word to get our hands around because it has many different meanings and can play out in so many ways. So what is it about entrepreneurship that I feel is so important for us in classical music to embrace? I can remember quite clearly the moment when I began the path towards entrepreneurship: that moment when you realize you have to change the way you’ve been thinking about things and the way you’ve been approaching a problem.

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Opportunity recognition: the heart of entrepreneurial thinking

With the 2018 Winter Olympics over, I’m reminded of one of the key traits all entrepreneurs possess and all would-be entrepreneurs must develop: the ability to recognize opportunities. You see, one of my favorite Olympic sports is bobsledding. I love the speed and excitement, the precision with which the sleds must be steered to gain the most speed—but also avoid disaster. I’m also fascinated by the tracks themselves.

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