Oxford University Press's
Academic Insights for the Thinking World

  • Author: David Watson

The Walking Dead and the security state

Did The Walking Dead television series help get President Donald J. Trump elected? During the presidential campaign, pro-Trump ads regularly interrupted episodes of the AMC series. Jared Kushner, who ran the campaign’s data program, explained to Forbes that the campaign’s predictive data analysis suggested it could optimize voter targeting by selectively buying ad-space in shows such as The Walking Dead.

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