Oxford University Press's
Academic Insights for the Thinking World

  • Author: Clare Hanson

Retail and the royals

With the arrival of little Princess Charlotte of Cambridge earlier this month, retailers will have inevitably experienced an influx of customers purchasing commemorative memorabilia and other royal baby related souvenirs. The UK economy is expecting a huge boost with the excitement generated by the new baby. With the Monarchy estimated to be worth £44 billion, we take a brief look at four ways the Royal family has given the UK’s economy a much needed lift in the past.

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