Neuromania
By Paolo Legrenzi and Carlo Umlitá
Increasingly often, the press offers explanations of human behaviour by drawings, photographs, and graphic descriptions of sections of the brain which show that part of our grey matter that is activated when we think about something or plan an action. We are told that how we behave depends on the functioning of certain neurons. We hear about new disciplines such as neuroeconomics, neuroaesthetics, neuroethics, neuropolitics, neuromarketing, and even neurotheology (over 20,000 results on Google!).