Evan Schnittman explains how publishing is winning the Longtail War.
By Robert Faber
In the world of digital scholarship, discovery really matters. There are many new ways of reading content on the web or mobile devices, but making our publications easy to find in the vast ocean of digital information is a growing challenge. When we decided to take this on and set up a “discoverability” program across all OUP’s global academic publishing, it sounded simple enough: we just have to improve the ways people find and use our content, right?
Consumer choice and publisher dilemma in the era of Google Book Search.
By Lenny Allen
The title of the classic Philip K. Dick story asks whether androids dream of electric sheep. I don’t know the answer to that particular question, but I do know that we’re all–at this very moment, asleep or awake–dreaming of a digital monograph platform that is financially viable, intuitive, sustainable from the perspective of a rapidly shifting market environment, and adaptable enough to be able to meet both the short and long-term needs of scholarly research at all levels as well as the development of new business and acquisition models.
The opening line of William MacNamara’s story “Publishers seek to play Google at its own game” ominously portends “Publishers are racing to digitize their books as they seek to counter the threat posed by the internet giant Google.”
This week we present the first installment of Evan’s series on “The ABC’s of Google Book Search.” With his help, we hope to untangle the intricacies, and express our excitement, about the future of publishing.
As I was preparing to write my post for University Press Week post-Hurricane Sandy, I reflected on how university presses have bonded together in the past during times of tragedy to help us all understand what is happening at and in the moment and how we can try to move forward. The Association for American University Presses (AAUP) created “Books for Understanding” soon after 9/11 to bring the latest and most valuable scholarship to readers in an easy-to-find and easy-to-use place. The AAUP instantly became a resource for people who wanted to know more and to find it from reliable sources — university presses, the pillars of knowledge.
Evan Schnittman tells us a tale of past marketing success that may help publishing move forward.
By Max Sinsheimer
Recently I was chatting with a regular at my gym, an Irish man named Stephen, when he asked me what I do for a living. I told him I am an editor in the reference department at Oxford University Press, and he excitedly launched into a description of the draft manuscript he had just completed, a novel about his wild (and illicit) youth spent between Galway and the Canary Islands.
A ten-year anniversary seems an opportune time to take stock. Much has been said already about Oxford Scholarship Online (OSO) as it moves into its second decade, and let’s cast the net a bit wider and focus not on OSO, per se, but on what the academic publishing industry has gotten right and what we’ve missed since OSO was in its infancy.
This year marks the 350th anniversary of the scholarly journal, as recorded by the first publication of the Royal Society’s Philosophical Transactions in 1665. In a dedicatory epistle to the Society’s Fellows and the Introduction, editor Henry Oldenburg set forth its purpose to inform the scientific community of the latest and most valuable discoveries.
Corey Podolsky has written an excellent essay, Book Widgets and Book Selling 2.0 that clearly explains the thinking behind the large scale repository efforts underway at a few publishing giants. But…
Google and libraries are doing something they need a license to do – and rather than ask for one, they are asking the copyright holders to provide a list of properties they wish to protect or not include in this program.