Evan Schnittman tells us a tale of past marketing success that may help publishing move forward.

Evan Schnittman explains how publishing is winning the Longtail War.

Google and libraries are doing something they need a license to do – and rather than ask for one, they are asking the copyright holders to provide a list of properties they wish to protect or not include in this program.

Corey Podolsky has written an excellent essay, Book Widgets and Book Selling 2.0 that clearly explains the thinking behind the large scale repository efforts underway at a few publishing giants. But…

Consumer choice and publisher dilemma in the era of Google Book Search.

This week we present the first installment of Evan’s series on “The ABC’s of Google Book Search.” With his help, we hope to untangle the intricacies, and express our excitement, about the future of publishing.

The opening line of William MacNamara’s story “Publishers seek to play Google at its own game” ominously portends “Publishers are racing to digitize their books as they seek to counter the threat posed by the internet giant Google.”