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Marketing in the 21st century

Despite the criticism leveled at marketing, why has marketing continued its inexorable march into every aspect of life? Since the end of World War II, two major trends have been affecting the practice of marketing: customer power and self-service. Both trends have been accelerated by the Internet.

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America Walks into a Bar – Episode 18 – The Oxford Comment

As our nation’s birthday approaches, The Oxford Comment pays tribute to an institution that has influenced American identity from the very beginning: the bar. Over lunch at The Ginger Man in New York City, Christine Sismondo discusses American vs. Canadian drinking culture (can you guess whose is better?) and why prohibition doesn’t actually increase drinking.

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Forbidden images

The world recoiled when the gay community started receiving credit for its influence in fashion and culture, but at least, according to Christopher Reed, they were being acknowledged. In his new book Art and Homosexuality: A History of Ideas, Reed argues that for some time, the professional art world plain ignored the gay presence.

We had the chance to speak with Reed a few weeks back at his Williams Club talk, where he laid out the tumultuous relationship between art and activism. Below we present a few of the controversial things we learned.

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Librarians in the United States from 1880-2009

The U.S. Census first collected data on librarians in 1880, a year after the launch of the American Library Association. They only counted 636 librarians nationwide. Indeed, one respondent stated that he was the ‘Librarian of Congress.’ The number of librarians grew over the next 100 years however.

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The Oxford Comment Challenge

Are you capable of listening to a podcast? Are you also capable of taking a quiz? Great. That means you have a chance to win a copy of Elizabeth Knowles’ How to Read a Word.

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On the future of medical textbooks

By John Firth
Medical textbooks are often spoken of as dinosaurs – they may have dominated the medical world years ago, but things have moved on, and they’re now out-of-date and heading towards extinction with the Dodo. While there is some truth in this, it’s not the whole truth, and it’s my feeling that medical textbooks will continue to play a big part in the future of medical publishing, albeit in a different form.

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Courage to Dissent

Much scholarship about the legal aspects behind the Civil Rights Movement centers around the work of Thurgood Marshall and the Supreme Court. In a discussion on this topic, Tomiko Brown-Nagin asks what this history would look like if the Supreme Court wasn’t the main focus, and examines the unsung heroes of desegregation.

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Dracula: an audio guide

The most famous of all vampire stories, Dracula is a mirror of its age, its underlying themes of race, religion, science, superstition, and sexuality never far from the surface. Here is a sequence of podcasts with Roger Luckhurst, who has edited a new edition of Dracula for Oxford World’s Classics, recorded by George Miller of Podularity.

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Washington City: paradise of paradoxes

By John Lockwood and Charles Lockwood

The Washington of April 1861—also commonly known as “Washington City”—was a compact town. Due to the cost of draining marshy land and the lack of reliable omnibus service, development was focused around Pennsylvania Avenue between the Capitol and White House. When the equestrian statue of George Washington was dedicated at

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The ODNB’s 125th podcast: George Orwell

This week sees the release of the 125th episode of the biography podcast from the Oxford Dictionary of National Biography. To mark the occasion we’re telling the life story of the author George Orwell (1903-50) in a special 30-minute episode. Every fortnight since 2007, the podcast has provided a single biography—drawn from the pages of the ODNB—which introduces new audiences to some of the shapers of British history, society, and culture.

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Bismarck spat ‘blood and iron’

By George Walden

Everything about Otto von Bismarck was off the scale: his rages, his disloyalty, his mendacity, his gargantuan appetite and his colossal chamber pots. So, too, was the political genius of the greatest, if least lovable, statesman 19th-century Europe had to offer.

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They called themselves “Freedom Riders”

By Adam Phillips
The American South was a segregated society 50 years ago. In 1960, the U.S. Supreme Court outlawed racial segregation in restaurants and bus terminals serving interstate travel, but African-Americans who tried to sit in the “whites only” section risked injury or even death at the hands of white mobs. In May of 1961, groups of black and white civil rights activists set out together to change all that.

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Dividing the Spoils

In Dividing the Spoils: The War for Alexander’s Empire Robin Waterfield revives the memories of Alexander the Great’s Successors, whose fame has been dimmed only because they stand in Alexander’s enormous shadow. Alexander’s legacy was turmoil, and in the videos below Waterfield explains firstly what happened to the Empire after Alexander’s death and why the book came to be written, and secondly, the role of women in the war for Alexander’s Empire.

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