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Academic Insights for the Thinking World

  • Author: Tony Wright

How to win the 2015 General Election

If you want to win votes and get elected in Britain, at least in general elections, then you had better get a party. The occasional and isolated exceptions only prove the rule. Before the 2010 general election, in the wake of the parliamentary expenses scandal, there was speculation that independent candidates might do unusually well, but in the event this did not happen. Elected politicians have a wonderful capacity for persuading themselves that their electoral success is to be explained by their obvious personal qualities, but the evidence is all against them.

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