Lesbian existence and marginalization in India
India’s first ‘lesbian ad’ went viral at the start of June this year. The advert featuring a young lesbian couple awaiting the arrival of one set of parents to their joint home is uncompromisingly ‘out’ even as it sets this exceptional moment in the everyday intimacy and domesticity that most relationships share. The ad is actually part of a new digital campaign launched by the brand Myntra for its range of ‘contemporary ethnic apparel’ called Anouk.