Why consumers forget unethical business practices
Imagine a consumer, Kate, who enjoys shopping for fashionable clothing, but who also cares about whether her clothing is produced ethically. She reads an article online indicating that fashion giant Zara sells clothing made by allegedly unpaid workers, but a few days later ends up buying a new shirt from Zara. She either forgets that Zara may be mistreating workers, or she mistakenly recalls that they are one of the brands that have agreed to a strict code of ethical labor practices, including paying a living wage to all workers.