Oxford University Press's
Academic Insights for the Thinking World

  • Author: Raj Bhopal

Concepts of Epidemiology

Why many wrongs make a right in the health sciences

Stories that link diseases to their possible causes are popular, and often generate humour, bemusement, and skepticism. Readers assume that today’s health hazards will be tomorrow’s health saviours. Rod Liddle’s headline in the Sunday Times is an example: “Toasties get you laid, fat prevents dementia and I’m a sex god.” Liddle starts with some fun statistics showing that those who ate cheese toasties had more enjoyable sex than those who did not.

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