It’s beginning to look a lot like October: Breast Cancer Awareness Month & policymaking
October is National Breast Cancer Awareness Month and pink is everywhere. Corporate-connected activists have branded breast cancer as pink—feminine, hopeful, and uncontroversial. They worked with businesses to sponsor walks and runs and to create cause-marketing products (like the bagels) to raise awareness of and money for breast cancer. These messages have changed the way Americans think about breast cancer.