Oxford University Press's
Academic Insights for the Thinking World
Mark Twain is reputed to have quipped, “Reports of my death have been greatly exaggerated.” Such hyperbole aptly applies to predictions that digital reading will soon triumph over print.
In late 2012, Ben Horowitz (co-founder of Andreessen Horowitz Venture Capital) declared, “Babies born today will probably never read anything in print.” Now four years on, the plausibility of his forecast has already faded.
If over the holidays you received a book, was it digital or printed on paper? E-books (and devices on which to read them) are multiplying like rabbits, as are the numbers of eReading devotees. It’s easy to assume, particularly in the United States, with the highest level of eBook sales worldwide, that the only way this trend can go is up. Yes, there was triple-digit eBook growth in 2009, 2010, and 2011, though by 2014 those figures had settled down into the single digits.