Oxford University Press's
Academic Insights for the Thinking World

  • Author: Mara P. Squicciarini

“The experience of chocolate craving”- an extract from The Economics of Chocolate

It is indisputable that chocolate consumption gives instant pleasure and comfort, especially during episodes of ‘emotional eating’, which involves searching for food (generally in large amounts) even if not physiologically hungry in order to get relief from a negative mood or bad feelings (e.g. stressful life situations, anxiety, depression). The pleasure experienced in eating chocolate can be, first of all, due to neurophysiological components.

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The economics of chocolate

Cocoa and chocolate have a long history in Central America but a relatively short history in the rest of the world. For thousands of years tribes and empires in Central America produced cocoa and consumed drinks based on it. It was only when the Spanish arrived in those regions that the rest of the world learned about it. Initially, cocoa production stayed in the original production regions, but with the local population decimated by war and imported diseases, slave labor was imported from Africa.

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