Oxford University Press's
Academic Insights for the Thinking World

  • Author: Katja H. Brunk

Beyond nostalgia: understanding socialism markets

From Che Guevara t-shirts and Honnecker’s Hostel to Mao mugs and Good Bye, Lenin!—why do millions of consumers in China, Germany, Hungary, Poland, and other former socialist societies still insist on the superiority of socialist products and brands? The standard explanation offered by consumer sociologists and historians is that these thriving socialism markets stimulate political opposition, a yearning for the “better” socialist past.

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