Oxford University Press's
Academic Insights for the Thinking World

  • Author: Jonathan Reynolds

Tearing the heart out of Valentine’s Day?

Valentine’s Day each year brings with it accusations of shameless appropriatation of sacred rituals by retailers.But of course, there is nothing new in the commercialisation of rituals and traditions. Following enforcement of Confucianism in the Ming and Qing dynasties of China, the nuo exorcism ritual was re-created as an often expensive personal experience performed by nuo Masters for a group of households.

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