Oxford University Press's
Academic Insights for the Thinking World

  • Author: John Wigger

PTL and the history of American evangelicalism

Over the course of fourteen years, Jim and Tammy Faye Bakker built their local TV broadcast into an empire, making them two of the most recognizable televangelists in the United States. But their empire quickly fell when revelations of a sex scandal and massive financial mismanagement came to light. In the following excerpt John Wigger demonstrates the power of religion on American culture by tracing the fall of the PTL.

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