Oxford University Press's
Academic Insights for the Thinking World

  • Author: Joel Penney

The long history of political social media

One of the key stories of the last US presidential election was the battle of words and images fought by supporters of the candidates on social media, or what one journalist has called “The Great Meme War” of 2016. From hashtag slogans like #FeelTheBern and #MakeAmericaGreatAgain to jokey internet memes like “Nasty Women”, public participation in political advocacy and promotion has reached a fever pitch in the age of networked digital technologies.

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