Oxford University Press's
Academic Insights for the Thinking World

  • Author: Jennifer Kulynych

Is privacy the price of precision medicine?

New initiatives aim to harness technology and genomics to create bespoke medicine, customizing your healthcare like your Facebook profile. Instead of relying on generic practice guidelines, your doctors may one day use these new analytic tools to find the ideal treatment for you. Big data will make this precision possible: patterns that emerge from the DNA and medical records of millions can predict which treatments work best for which patients.

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