Why e-cigarettes have an image problem
E-cigarettes have an image problem. I mean this in two different ways. They are still seen as controversial products, often featuring in dramatic stories about battery explosions or toxic substances. Most of these stories play on public fears, exaggerate their claims, and are unhelpful for fostering a constructive public debate. But more generally, e-cigarettes have an image problem in that no one agrees on what they represent.