Oxford University Press's
Academic Insights for the Thinking World

  • Author: Howard Kunreuther

Preparing for disasters: a corporate catastrophe checklist

Facebook has been in the hot seat since it came to light that personal data on as many 87 million users, mostly in the U.S., had been improperly acquired by Cambridge Analytica for use in the presidential campaign of Donald J. Trump. CEO Mark Zuckerberg acknowledged as well that “malicious” outsiders may have accessed profiles of most of his two billion users. In the wake of Facebook’s enormous cyber-lapse, Congress investigated, users fled, and its stock plummeted, the makings of a genuine company disaster.

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