Oxford University Press's
Academic Insights for the Thinking World

  • Author: Dale Townshend

Vampire awareness in October 2016

When Best Buy, the American multinational consumer electronics corporation, declared 30 October 2008 “National Vampire Awareness Day,” they were cannily exploiting a metaphor that, within Western culture at least, was over 200 years old. Here, though, the vampires to be arrested, staked, and vanquished were not the suave, velvet-cloaked aristocrats of Old-World Europe, but the electronics and electrical appliances…

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