Oxford University Press's
Academic Insights for the Thinking World

  • Author: Caleb Warren

The science behind ironic consumption

When I turned 21, my friends brought me to a dive in East Atlanta called the Gravity Pub. The menu offered burnt tater tots, deep fried chili cheese dogs, and donut sandwiches. Happy hour featured rot-gut whiskey, red-eye gin, and one-dollar cans of Schlitz. We listened to Bon Jovi, Spice Girls, and a medley of yacht rock and boy band blue eyed soul crackling through rusty speakers.

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