Oxford University Press's
Academic Insights for the Thinking World

  • Author: Beth McAllister

Changes in digital publishing: a marketer’s perspective

We all have a great deal of resources at our disposal most of the time, we look things up on our tablets and phones immediately, and are able to retrieve information on almost any topic at any time, almost anywhere. We’ve never been so connected globally. As a marketer, I’m intrigued and excited by engaging with this global community […]

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