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Facing The Digital Reality

Evan Schnittman wrote an article for Publishing News last week entitled “Facing The Digital Reality.” Schnittman writes in his article that,

“…at the 500-year-old publishing house where I am employed book sales still make up the lion’s share of our income. Yet, as print-oriented as we may be, we have successfully launched many digital products – all into institutional and library markets. Until recently, however, the boundaries of e-content success seem to have stopped at journals, reference, and STM content in institutional and library markets.”

To read more of what Schnittman has to say read his OUPblog posts, (The ABC’s of GBS and Playing Nice With Google) and come back later this week for the next installment of his column.

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