OUP UK 2010 Word of the Year: Big Society
By Susie Dent
Our final choice for the word of 2010, the coalition’s new dream of the big society, is no less a mirror of the times, in this case of the extraordinary political events of the year. The term’s success within a short period of time has been impressive, underscored by the ease with which it is now played upon: when the new PM visited China, both the Times and the Guardian headlined his challenge as ‘Cameron confronts the biggest society’.