Oxford University Press's
Academic Insights for the Thinking World
By José van Dijck
Last November, technology reporter Jenna Wortham of the New York Times observed: “Just a few years ago, most of my online social activity revolved around Facebook … But lately, my formerly hyperactive Facebook life has slowed to a crawl. … I rarely add photographs or post updates about what I’ve been doing… Is it just me, or is Facebook fading?”
By José van Dijck
In 2006, there appeared to be a remarkable consensus among Internet gurus, activists, bloggers, and academics about the promise of Web 2.0 that users would attain more power than they ever had in the era of mass media. Rapidly growing platforms like Facebook (2004), YouTube (2005), and Twitter (2006) facilitated users’ desire to make connections and exchange self-generated content.
On 4 February 2004, a website named Facebook was launched. Since then it has grown to become a global force affecting many aspects of our lives. Five years ago, Oxford Dictionaries selected ‘unfriend’ as Word of the Year. At the time, we also shared reasons why people unfriend someone on Facebook. On this occasion, we asked once again, why you would — or should — unfriend.
When Oxford Dictionaries chose ‘selfie’ as their Word of the Year for 2013, we invited several scholars from different fields to share their thoughts on this emerging phenomenon.