The Angelina Jolie effect
It is hard to quantify the impact of ‘role-model’ celebrities on the acceptance and uptake of genetic testing and bio-literacy, but it is surely significant. Angelina Jolie is an Oscar-winning actress, Brad Pitt’s other half, mother, humanitarian, and now a “DNA celebrity”. She propelled the topic of familial breast cancer, female prophylactic surgery, and DNA testing to the fore.