McDonald’s revisited: when globalization goes native
By David Ellwood
In January 2013 the Daily Telegraph ran a story on the refusal of the inhabitants of the famed old neighbourhood of Montmartre, in Paris, to accept the arrival in their midst for the first time of a Starbucks coffee shop. The Paris Pride heritage association denounced this “attack on the place’s soul.” A resident said “we must do everything to stop this disfiguring, as it opens the door to any old rubbish.”