The origins of Trumpism
The rise of Donald J. Trump may seem unprecedented, but we’ve seen this phenomenon before in the person of Robert H.W. Welch Jr., who founded the John Birch Society in 1958. Like Trump, Welch was a wealthy businessman. As vice president for sales at his brother’s confectionery company—which manufactured Junior Mints, Sugar Babies, and other popular brands—he understood the power of publicity.