Oxford University Press's
Academic Insights for the Thinking World
Holograms are an ironic technology. They encompass a suite of techniques capable of astonishingly realistic imagery (in the right circumstances), but they’re associated with contrasting visions: on the one hand, ambitious technological dreams and, on the other, mundane and scarcely noticed hologram products.
The hologram is a spectacular invention of the modern era: an innocuous artefact that can miraculously generate three-dimensional imagery. Yet this modern experience has deep roots. Holograms are part of a long lineage: the ability to generate visual “shock and awe” has, in fact, been an important feature of new optical technologies over the past century and a half.