Did branding predict Brexit?
Branding predicted Brexit. This bald assertion points to a fascinating truth about the art of branding. Because branding feeds on, and feeds into, popular culture, it’s often a leading indicator of bigger, political phenomena. Where branding leads, the rest of us follow. Let me explain. 2016 was the year of populism. Among other things, the phenomenon of Brexit and Trump was a popular backlash against the globalisation.